Website more intelligently with heatmap
Heatmap let you see where visitors are clicking
I am amazed each time I open my #heatmap to know the percentage of click on each part of my website. Thanks to Lucky Orange for such a great analysis tool. In case you want to find out more, Lucky Orange is an online software that is used to record all the activities on your website. In fact, with the tool, you have an idea of how a visitor left your site and what he/she did. Moreover, it suggests a heatmap that can help you in many ways. The heatmap will, for example, tell you the percentage of clicks on a page. With the heatmap, I can analyze the interaction of visitors on my website. Moreover, I can have an idea of what my visitors are searching for on my website. Adding to that, I can easily make necessary changing to increase my conversion rate.
How did I start using it?
To give you a background, I was introduced to lucky orange by one of my friends @john Castel. As soon as I started using it, I began to understand why many websites do not convert visitors to customers. Some of the reasons are :
- First of all, call-to-action buttons are not in the right places. And so, people are clicking on areas hoping to land somewhere else.
- Secondly, the steps to the checkout or contact process are not clear enough. For that reason, customers will turn round and round on the website and end up leaving.
- Thirdly, some of the features of websites are not always functionals on every browser. For example, some users using chrome would be able to checkout easily while others with Explorer, Safari . will leave after attempting to place an order unsuccessfully.
- Finally, some pages are fully responsive on some devices.