Visibility in search engines is the dream of any company. Have you ever wondered how companies do to increase their visibility on Google? For instance, as you probably already know, search engines display information according to an algorithm and keywords. For example, if you type the word cooking book on Google, it will search among scrawling websites relevant contents. Moreover, the information will be classified in ascending order depending on the pertinence. The question that we all ask is: How does a search engine decide what to display or not? The answer to the question is the purpose of this article. We will also introduce to you our free SEO Analyser
that will help you to identify and fix your SEO mistakes.
Few tips to increase visibility on search engines
To target long-distance customers, your website is the starting point to give a good impression. In fact, information that you display, the quality of your contents, the speed of your website and the responsiveness can help in wanting them to know more. As a matter of fact, few people would spend money where they don't trust. Fortunately, SEO has nothing magical. I do believe that it is just a matter of awareness as it requires to pay attention to a few details. If you are conscious of SEO during the building of your website you will rank better. Below are a few tips that might want to take into consideration in your web pages.
Make sure to have a title tag on your web page
Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords. Be sure that each page has a unique title.
Add Meta Description to your web pages
Meta descriptions contain between 70 and 160 characters (spaces included). It allows you to influence how your web pages are described and displayed in search results. Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query). A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize the click-through rate.
Add Meta Keywords to your web page
Meta Keywords are a specific type of meta tag that appears in the HTML code of a Web page and help tell search engines what the topic of the page is. However, Google can't use meta keywords.
Add Headings as described below
Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag. While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.
Add Alt Attribute to all your images
Alternative text is used to describe images to give the search engine crawlers (and the visually impaired). Also, more information to help them understand images, which can help them to appear in Google Images search results.
If you are consistently paying attention to those details, you should be able to increase your SEO score considerably. There are more other factors that could affect your visibility on such as :
Keyword Consistency, Text/HTML Ratio, GZIP compression, XML Sitemap, Robots.txt ... I will strongly recommend you to use our SEO tool to analyze your website and get more tips on how to improve your visibility.
Note that it takes 1 to 2 months for your website to start ranking. Nevertheless, it is worth spending a few minutes implementing good practices. Website owners that regularly optimized their website and keep on updating their contents end up spending less on pay ads.
Our Free SEO tools - Increase your visibility on Google for free
Because we understand your needs and we want your company to grow, we put in place an SEO tool. In fact, an SEO tool is connected through an API to the W3C to get and provide you in real-time with accurate results. Moreover, it will tell you all you need to know to improve your SEO in less than 2 min. If you use our tools and follow our advice, you will see your SEO Score jump considerably. To see the power of our tool, visit the web link https://www.prositeweb.ca/seo/
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